Leading up to the much anticipated launch of Kwesé’s Pay TV offering, Econet Media’s Kwesé TV has acquired Pay TV and Catch Up rights to a number of titles from FremantleMedia International.
This content includes the intense and thrilling documentary series The Traffickers, which investigates the global black market, the hugely popular gameshow hosted by Steve Harvey, Family Feud, the unconventional police procedural drama No Offence and three series, The Sixties, The Seventies and The Eighties, executive produced for CNN/U.S. by Tom Hanks, Gary Goetzman and Mark Herzog, each examining the individuals and events that influenced and shaped each of the decades.
The programmes have been licensed for broadcast on Kwesé channels set to bring a distinctive offering to the African market. The initial set of Kwesé channels will cover key genres of programming and are being custom made for a young, urban and evolving African market.
“We are excited to be bringing Africans premium content from all over the world and this deal is one of many that Kwesé has managed to secure. We are committed to entertainment excellence while giving our audiences extensive choice in programming and this is the first step towards delivering unparalleled viewing options”, said Joseph Hundah, CEO Econet Media.
Anahita Kheder, SVP Middle East, Africa & South Eastern Europe, FremantleMedia International said, “We’re pleased to be partnering with Econet Media and its Kwesé launch. The mix of titles acquired by the new pay TV service have been hits around the world and we’re confident that they will prove popular with the African Market too.”
Kwesé has acquired premium, exclusive sports rights from all over the world and will work towards bringing nothing but the best in entertainment programming.
About Econet Media
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.
Focussed on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media has invested intensively to build its own operational assets.
For more info www.kwese.com.
FremantleMedia creates, produces and distributes some of the best known and loved content in the world including: Idols, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, My Mom Cooks Better Than Yours, Family Feud, The Price is Right, Farmer Wants A Wife, Deutschland 83, Gute Zeiten Schlechte Zeiten, Wentworth, Neighbours, Generation War, No Offence, Grand Designs, Jamie Oliver, Danger Mouse, Kate & Mim-Mim, Munchies (with VICE Media), and The Football Republic. We have an outstanding global network with operations in 31 countries, creating over 10,000 hours of programming a year, rolling out more than 45 formats and airing 350 programmes a year worldwide. The company also distributes more than 20,000 hours of content in over 200 territories. We are part of RTL Group, a global leader across broadcast, content and digital, and a division of the international media company Bertelsmann. For more information, visit www.fremantlemedia.com, follow us @FremantleMedia and visit our LinkedIn and Facebook pages.
Head of Public Relations & Communications | Econet Media,
(m) +27 83 374 2601