Wednesday, 9 November 2016 - Econet Media, and Discovery Communications today announced the start of a long-term broadcasting partnership for Africa. Four Discovery Networks channels; IDX, Discovery Science, Animal Planet and Discovery’s latest turbo channel, DTX, will join the African media company’s growing Kwesé TV portfolio upon the launch of the platform, offering a mix of well-established shows and never-before-seen content for African audiences.
“Our purpose is to give our audiences access to the best programming from all over the world”, said Joseph Hundah, CEO Econet Media. “Discovery’s thought-provoking and compelling content is globally recognised for its quality and entertainment value. These channels are a natural fit for Kwesé, adding a unique dimension to our programming which we believe will appeal to our different audiences across Africa.” he added.
“Joining forces with Kwesé represents our commitment to expand our African consumer fan-base and bring our content to more audiences, across more screens than ever before,” said Dilek Doyran, Vice President of Commercial Development, Discovery Networks CEEMEA. “IDX is one of our most globally successful channels, with sticky content that keeps its female audiences gripped to their seats as the mystery unfolds; while DTX, our newest channel brand for younger males, offers lovers of turbo programming a dedicated home to quench their first for everything fast and loud. With Animal Planet and Discovery Science included, this is the perfect channel line-up for the whole family to enjoy.”
Making its debut on African screens, DTX, which will be exclusive to Kwesé, is a fully-loaded, turbo-charged entertainment channel offering African viewers a non-stop programming line-up with ‘Xtra’ man appeal. Transporting viewers into a world where speed, adrenaline and extreme antics rule, themed nights on DTX include; ‘Xtreme Mondays’, ‘Totally Turbo Tuesdays’ and ‘Feel Good Fridays’, plus a dedicated Eurosport block on Sundays featuring highlights from a selection of the world’s biggest turbo-themed sporting events. Programme highlights early next year include How it’s Made: Dream Cars, Kindig Customs and Fantomworks.
Animal Planet is one of the world’s most-loved wildlife networks, offering viewers a unique and compelling mix of heart-warming, hilarious and uplifting programming straight from our charismatic and lovable animal ambassadors. In 2017 the animal fun continues, with new shows such as Deadliest South Africa and Meet the Penguins premiering on the channel, as well as the globally popular series Treehouse Masters.
The only global channel dedicated to science, Discovery Science celebrates science as part of our everyday lives. From the low-tech to the high-tech, and from how your smartphone works to the mysteries of the universe, Discovery Science satisfies the needs of those who are curious by nature through diverse genres such as space, gadgets, engineering and body science. When Discovery Science launches next year, Econet viewers will be treated to programming such as Stephen Hawking’s Universe, Alien Encounters and Storm Rider.
IDX is a market leader in the mystery and suspense genre, showcasing the best in gripping stories and dramatic reconstructions of real-life mysteries, all filmed in a contemporary and stylish format. From devious housewives to vengeful husbands, IDX depicts intriguing real-life stories of passion and revenge to satisfy the most curious and inquisitive viewer. Content guaranteed to keep viewers at the edge of their seats next year includes, People Magazine Investigates, How (Not) to Kill Your Husband and Married with Secrets.
DTX will be exclusive to Kwesé across Africa, alongside Animal Planet, which will be exclusive in select markets including Ethiopia, Ghana, Kenya, Lesotho, Liberia, Nigeria, Rwanda, Democratic Republic of Congo, Sierra Leone, Tanzania (including Zanzibar) and Uganda.
About Econet Media
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options. Focused on providing premium, affordable, exclusive viewing choices, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media have invested intensively to build its own operational assets. www.kwese.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, sports and kids programming brands. Reaching 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports content across Europe. Discovery reaches audiences across all screens through digital-first programming from Discovery VR, Seeker and SourceFed Studios, as well as over-the-top and TV everywhere offerings including Eurosport Player, Dplay, Discovery K!ds Play and Discovery GO. For more information, please visit www.discoverycommunications.com.
For Econet Media | Kwese
Reatile Tekateka | Econet Media,
(m) +27 83 374 2601