Press Release 17 October, 2016: Kwesé Sports, Econet Media’s premium sports content platform has signed an exclusive three-year deal with Africa Netball. The agreement gives Kwesé Sports sole broadcast rights across sub-Saharan Africa including coverage of the 4 Nations Event, the East Africa Tournament and the 2017 Africa Netball championship amongst others starting November 1, 2016.
Netball enthusiasts from all over the continent can now access premium netball programming across all Kwesé platforms. Arguably the most popular women’s sport in Africa, netball has historically been neglected by broadcasters. By leveraging Kwesé’s Pan-African reach, this agreements means that netball will be more accessible than ever before.
The popularity of the sport is evident in the performance of Africa in international competitions. African countries represent some of the best in international netball talent, with South Africa ranked fifth, Malawi sixth, Uganda 11th, Zambia 16th, Botswana 20th, Zimbabwe 21st and Swaziland 30th in the world according to the International Netball Federation.
Kwesé continues to carve a niche for itself in African sports broadcasting through its exclusive and diverse sports portfolio. “We are building a hub for premium sports in Africa. Our Kwesé platforms provide access to the best in global and African sports in a way that is inclusive and affordable”, said Joseph Hundah, CEO Econet Media.
Kwesé Sports currently has the exclusive pan-African rights for some of the most sought after content in the world which includes the EPL, NBA, Formula One, EFC, The Spanish Copa Del Rey, English Rugby and Brazilian soccer to name a few.
“This is an important step in the development of Africa Netball. Getting some of our games broadcast will assist us grow the sport further not only in our dominant market - Southern Africa - but new territories in Sub Saharan Africa. We are excited at the endless possibilities”, added Tebogo Lebotse Sebego, President Africa Netball.
From 1 November 2016 netball fans can access the latest action on the Kwesé Free Sports channel or by downloading the Kwesé App. For the latest sports news and for more on Kwesé Sports visit www.kwesesports.com
Notes to Editors:
About Econet Media
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options. Focused
on providing premium, affordable, exclusive viewing choices, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media have invested intensively to build its own operational assets. www.kwese.com.
For Econet Media | Kwese
Reatile Tekateka | Econet Media,
(m) +27 83 374 2601