NBA Africa Game 2015 Group Photo (Credit: NBAE/Getty Images)
- Kwesé Sports, Ford, Castle Lite, General Electric, Solektra,
Marriott and 947 Partner with NBA on Second Game in Africa -
JOHANNESBURG, SOUTH AFRICA, May 25, 2017 – The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today announced Kwesé Sports, Ford Motor Company of Southern Africa, Castle Lite, General Electric, Solektra International, Marriott International and 947 as official partners of NBA Africa Game 2017. The partner roster represents the most-ever for the NBA in Africa.
The second NBA game in Africa will take place Saturday, Aug. 5 at the Ticketpro Dome in Johannesburg, South Africa.
NBA Africa Game 2017, which will take place following the 15th edition of Basketball without Borders (BWB) Africa, will once again feature a Team Africa vs. Team World format and will be played in support of UNICEF, the Nelson Mandela Foundation and SOS Children’s Villages South Africa (SOSCVSA). The game will air live in sub-Saharan Africa on Kwesé’s TV, Internet and mobile platforms, including Kwesé Free Sports, Kwesé Sports, select free-to-air channels, Kwesesports.com, and the Kwesé app.
Below are highlights of each partner’s efforts:
- Kwesé Sports – Official Broadcast Partner and an Official Marketing Partner of NBA Africa Game 2017. The pan-African broadcaster is the NBA’s exclusive broadcast partner in sub-Saharan Africa. Kwesé Sports continues to amplify the NBA’s efforts to grow basketball across sub-Saharan Africa through its broadcast and mobile platforms.
- Ford Motor Company of Southern Africa – Official Automotive Partner of NBA Africa Game 2017. Ford has been the Official Automotive Partner of the NBA in sub-Saharan Africa since 2015 and will return as an NBA Africa Game partner.
- Castle Lite – Official Beer Partner of NBA Africa Game 2017. Castle Lite is a new NBA partner and will unlock fully immersive viewing experiences and activations surrounding the game, including the Castle Lite Extra Cold Zone pregame fan festival at the Ticketpro Dome on Aug. 5.
- General Electric – Official Marketing Partner of NBA Africa Game 2017. GE Africa is a new blue chip partner for the NBA in Africa and shares the league’s commitment to supporting innovation and youth development across the continent.
- Solektra International – Official Marketing Partner of NBA Africa Game 2017. Solektra joined the NBA family earlier this year as a Jr. NBA partner and will work with the NBA to provide sustainable solar lighting solutions for communities and young people across Africa.
- Marriott International – Official Marketing Partner of NBA Africa Game 2017. Marriott returns as an NBA Africa Game partner and will run a sweepstakes in the U.S. to send one lucky winner to attend NBA Africa Game 2017. Marriott will also host a series of elite events in Johannesburg with Marriott Rewards members.
- 947 – Official Radio Partner of NBA Africa Game 2017. 947 returns as the radio partner for the second NBA Africa Game and will leverage their radio personalities to promote the game throughout South Africa.
“This blue chip roster of partners for the second NBA Africa Game is a testament to the growth of basketball and the NBA brand across the continent,” said NBA Vice President and Managing Director for Africa, Amadou Gallo Fall. “These likeminded partners also share our mission to improve the lives of young people and will work with us to amplify the impact of the game of basketball throughout Africa.”
“Kwesé Sports is the exclusive home of basketball in sub-Saharan Africa, and we are excited to once again partner with the NBA on this game,” said Econet Media President and Chief Executive Officer Joseph Hundah. “Sports are important for development on the continent, and access is a critical aspect of growing sports in Africa. Our pan-African broadcast capability delivered across our various broadcast and mobile platforms extends the reach of basketball, exposing more fans to the beautiful game.”
Team Africa, including Bismack Biyombo (Orlando Magic; Democratic Republic of the Congo) and Emmanuel Mudiay (Denver Nuggets; Democratic Republic of the Congo), will be comprised of players from Africa and second generation African players. Team World, including CJ McCollum (Portland Trail Blazers; U.S.), will be comprised of players from the rest of the world.
Full rosters of players, coaches and legends, along with ticket information will be announced at a later date.
The sold-out NBA Africa Game 2015, the first NBA game on the continent, took place Aug. 1, 2015 at Ellis Park Arena in Johannesburg.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About the NBPA
The National Basketball Players Association (NBPA) is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to ensure that the rights of NBA players are protected and that every conceivable measure is taken to assist players in maximizing their opportunities and achieving their goals -- on and off the court.
The NBPA advocates on behalf of the best interest of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities.
In addition, the NBPA provides a forum for players to participate in union activities -- from executive leadership roles, to team representative positions, global community outreach initiatives. The NBPA offers each NBA player the opportunity to get involved in the democratic institution that was created for, continues to exist for and is run by them.
Pawel Weszka, NBA, +27 10 007 2666, email@example.com
Johannesburg and London 15 May 2017: African broadcaster Kwesé and global sports leader ESPN have launched the next phase of their collaboration on the African continent. The two have created the new digital home for African sports fans, KweseESPN.com and the KweseESPN app. The website and app offer African sports fans world class up-to-the-minute sports coverage delivered through a slick and quick interactive digital experience.
The KweseESPN digital products follow hot-on-the-heels of the exclusive 24-hour ESPN channel that launched on Kwesé TV earlier this year, and combine the strength of the world’s #1 digital sports publisher (ESPN) with the leading African sports coverage from Africa’s fastest growing sports broadcaster.
KweseESPN.com together with the KweseESPN App (on Android and iOS) offers the best coverage and digital highlights of the widest selection of sports from Africa and around the world -- anywhere, anytime.
African fans will find up-to-the-minute news, scores, analysis video and more for dozens of sports, including Football, Basketball, Cricket, Rugby, Boxing, MMA, Motorsports including F1, Indy500, Athletics, Tennis, the best in American sports such as the NFL, MLB, NHL and much more – all with a uniquely African perspective. KweseESPN also brings fans unique content specially created for African sports fans like the “African All-Stars” section, devoted to news and stories about African sports stars competing all around the world and extensive coverage of African football, rugby, basketball, netball and cricket leagues which include live scores, highlights and previews.
Led and curated by a team of editors across the continent, KweseESPN combines Kwesé’s reporting from across Africa and rapidly growing suite of sports rights with ESPN’s international coverage, featuring many of the continent and the world’s best sports journalists.
With a simple, clean and fast design optimized for any device - from feature phones to smartphones to computers – the KweseESPN digital experience is quick and data efficient on all devices and gives African sports fans a one-stop place to be entertained, enlightened and engaged with the sports, leagues, teams and athletes they love.
Econet Media President and CEO, Joseph Hundah, said of the new KweseESPN digital products, “We are taking sports coverage to a whole new level by delivering a dedicated digital destination which offers coverage at a standard not seen in Africa before. The combination of this website and our comprehensive sports broadcast offering through the ESPN channel, Kwesé Sports 1 & 2 and Kwesé Free Sports establishes Kwesé as a leading sports destination in Africa.”
He added, “The synergies between these two sports power houses have resulted in a game changing proposition for African sports fans. This winning combination will allow for unprecedented digital coverage of events like the NBA and FIFA World Cup. The recent Anthony Joshua World Heavyweight title fight is an example of how the combination of Kwesé Sports and ESPN were able to take major sports events to another level for African sports fans. We look forward to deepening this relationship for the benefit of our viewers and sports fans across the continent.”
“Nobody covers the news, events and the ‘Game-around-the-Game’ of worldwide sport the way ESPN does,” added Patrick Stiegman, Vice President, Global Digital Content, ESPN. “That is now blended with Kwesé’s uniquely African coverage, expertise and insight. The result is the best digital home for African sports fans. Whether on a phone, tablet or computer, on the Web or on the app, they can get live scores, news, highlights, features, statistics and more.”
Video will play a growing role on both KweseESPN.com and the KweseESPN app – including highlights from Kwesé’s growing portfolio of rights including South American and European football, NBA, cricket, rugby, athletics, boxing, NFL, MLB and more. And both KweseESPN.com and KweseESPN App feature easy one-touch access to the Kwesé TV everywhere app and live streaming sports.
To catch-up on the latest sports news and updates from Africa and around the world visit: www.kweseESPN.com
The 24 hour ESPN channel is available exclusively on Kwesé TV – for more information on how to get Kwesé visit: www.kwese.com