Africa's newest and trusted source for the best in sports programming Kwesé TV, has signed ground breaking advertising deals with some of the continent's leading brands for the FIFA World Cup Russia 2018. These include Coca Cola, Adidas, SoKlin, Total, Opera News, PZ Cussons & Nigerian Breweries amongst others.
As the exclusive free-to-air (FTA) and non-exclusive pay TV broadcast rights holder for the 2018 FIFA World Cup across sub-Saharan Africa, excluding South Africa, Kwesé will provide first class advertising platforms for these brands on FTA, pay & Digital platforms across all Kwesé territories.
"We have positioned ourselves to be the one stop shop solution for brands who want to be part of the FIFA World Cup action and engage with customers in Africa", said Joseph Hundah, President and CEO Econet Media.
"Clients can expect all-inclusive packages with full exposure on our FTA offering, pay TV and strong digital campaigns on KweseESPN including targeted reach on African team pages amongst other tailored solutions".
In addition, the broadcaster has sub-licensed its rights to over 35 Sub-Saharan broadcasters during the world's largest football tournament, reaching well over 160 million African viewers. Kwesé has also partnered with The Broadcasting Organisations of Nigeria (BON), an umbrella Union of Terrestrial Radio Television (TV), Direct-To-Home (DTH), Digital Terrestrial Television (DTT) and Multimedia Distribution System (MMDS). BON has 44 TV broadcasters as part of their network in Nigeria, allowing Kwesé to reach an estimated 100 million viewers.
Kwesé is the first pan-African media group to offer integrated free-to-air, digital and pay TV advertising packages for its clients across the continent. With a presence in 28 African countries Kwesé offers tailor-made multi-territory advertising opportunities for clients looking for wide reach and exposure to audiences across the continent.
To bring clients the best coverage of the 2018 FIFA World Cup, Kwesé has set up studio facilities in partnership with ESPN in Russia to offer the best possible coverage of the number one football tournament in the world.
"With football being the most loved sport on the continent we know that millions of viewers will be glued to their screens. Kwesé’s paid and free-to-air platforms provide unprecedented viewership figures for our clients, delivering impact and exposure", Hundah added.
Do not miss out on the opportunity to secure your brand's tailored FIFA World Cup advertising deal with the firstly truly pan-African broadcast network.
Nic Rudnick, Group CEO of Liquid Telecom, Willem Marais, Group Chief Business Development Officer of Liquid Telecom, Changhai Liu, Managing Director of China Telecom (Africa and Middle East) Limited & Donald Tan, EVP of China Telecom Global.
May 9, 2018, Hong Kong; Nic Rudnick, Group CEO of Liquid Telecom, Willem Marais, Group Chief Business Development Officer of Liquid Telecom, Changhai Liu, Managing Director of China Telecom (Africa and Middle East) Limited & Donald Tan, EVP of China Telecom Global.
China Telecom Global (CTG), a subsidiary of China Telecom Corporation Limited – one of the world’s largest providers of integrated telecommunication services, and Liquid Telecom, a leading pan-African telecoms group, announced today the signing of a historic strategic partnership whereby the two companies will collaborate to provide Africa and Asia with industry-leading network solutions and services.
The agreement will enable both companies to serve their respective enterprise and wholesale customers with extended network coverage across some of the fastest growing economies in the two regions.
China Telecom Global has already established a Point-of-Presence (PoP) at Liquid Telecom’s East Africa Data Centre in Nairobi, and will establish further PoPs at its data centre facilities in Johannesburg and Cape Town. CTG and Liquid Telecom will also continue to explore joint service opportunities under the partnership.
Commenting on the agreement, Changhai Liu, Managing Director of China Telecom (Africa and Middle East) Limited, said: “With more than 50 countries in the region, Africa is nonetheless the booming new market with the highest development rate just after Asia, and a very important market for CTG. This collaboration will enable both CTG and Liquid Telecom better serve our customers and explore untapped business potential for further development. Under this partnership, we are well positioned to enhance the connectivity and network infrastructure in both regions.”
“This partnership with China Telecom Global reflects the strong global demand for world-class network services across Africa. Our combined service and network capabilities will be of great value to multinationals operating in some of the fastest growing economies across Africa and Asia-Pacific,” said Willem Marais, Group Chief Business Development Officer, Liquid Telecom.
A signing ceremony was held at Liquid Telecom’s Johannesburg office and was attended by senior representatives from both companies, including China Telecom Global’s EVP Donald Tan, China Telecom (Africa and Middle East)’s MD Changhai Liu, Liquid Telecom’s Group CEO Nic Rudnick and Liquid Telecom’s Group Chief Business Development Officer Willem Marais.