Press Release: Johannesburg, 26 August – Econet Media has added Formula 1® racing to its already impressive portfolio. The African broadcaster has successfully concluded an impressive three and a half year deal with Formula One World Championship Limited which gives its Free-to-Air (FTA) platform Kwesé Free Sports, exclusive free-to-air, English language rights across Sub-Saharan Africa, excluding South Africa. The deal means that Kwesé Free Sports will now broadcast same-day delayed coverage of Formula 1® racing to African viewers in a number of countries.
Coverage starts with the broadcast of the 2016 FORMULA 1 BELGIAN GRAND PRIX from the world famous Spa-Francorchamps on the 28th August. This will include all the race action from practice and qualifying rounds on the 26-27th August as well as the race itself on the 28 August 2016.
This is the latest in a series of exciting announcements from Econet Media, which through Kwesé Free Sports and its live-streaming platform Kwesesports.com is already bringing premium sporting content to viewers across Africa. Leveraging the exclusive multi-platform rights already held by Econet Media across a number of premium sporting codes including the Premier League, the National Basketball Association (NBA), Extreme Fighting Championship (EFC), the National Football League (NFL) and Brazil Football among others, the company will now be bringing Formula 1® racing to viewers across the continent who would not otherwise have access to this exciting sporting code.
Econet Media CEO Joseph Hundah, said: “Econet Media, through our Kwesé portfolio, remains committed to bringing premium sporting content to viewers by becoming a hub for the very best in global and local sports content. We are thrilled to bring African FTA viewers the latest from the Formula One circuits.”
Notes to Editor
About Econet Media
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options. Focussed on providing premium, affordable, exclusive viewing choices, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media have invested intensively to build its own operational assets. www.kwese.com.
About Formula 1®
Formula 1®, which began in 1950, is the world’s most prestigious motor racing competition and is the world’s most popular annual sporting series. In 2015 it was watched by over 400 million unique television viewers from over 200 territories. The 2016 FIA Formula One World Championship™ runs from March to November and spans 21 races in 21 countries across five continents. Formula One World Championship Limited is part of the Formula One group, founded by CEO Bernie Ecclestone, and holds the exclusive commercial rights to the FIA Formula One World Championship™. For more information on Formula 1® visit www.formula1.com.
F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.
Reatile Tekateka | Econet Media,
(m) +27 83 374 2601 (Primary contact, South Africa)
(m) +254 704 854 829 (Kenya),