Kwesé Free Sport's Launches in Rwanda

Econet Media has launched its 24 hour, free-to-air all-sport channel in Rwanda. This channel joins another recently launched one in Kenya as one of the fully owned Kwesé channels. Kwesé's premium sports programming is also available in a number of markets in sub-Saharan Africa including Ethiopia, Senegal, Mauritius, Mozambique, Nigeria, Seychelles, Congo DRC, Benin, Togo, Uganda, Ghana, Angola and Tanzania on affiliate channels. A further five countries are currently planned for this year and the company has already licensed more than 10 other countries to receive Kwesé premium content.

The Kwese Free Sports channel is the first free to air sports channel offering 24 hour coverage of exclusive premium sports content. The company currently has the exclusive pan-African rights for some of the most sought after content in the world which include the EPL, NBA, Formula One, EFC, The Spanish Copa Del Rey, English Rugby and Brazilian soccer to name a few. It is also the first time these major sports have been available to everyone free of charge.

The channel, which began broadcasting on the 22nd September 2016 in Rwanda, is available on any FTA set-top box (STB) or digital TV with a built-in set-top box. This is the latest development in the evolution of Econet Media’s Kwesé portfolio which continues to bring African viewers access to premium content in the most accessible way possible.

Speaking about the latest progress Econet Media CEO, Mr Joe Hundah said: "Rwanda is a very important market for Kwesé Sports and we are glad that we have now got our station on air. This is a young vibrant country with people who are passionate about sports."

Mr Hundah said five other countries will go on air with their own stations before the end of the year. "We are moving quickly now. A pan-African, free to air, sports network is an idea whose time has come."

“We are thrilled to have reached this important milestone. Our goal is to bring African viewers the very best viewing experience and we are able to provide this for free in a way that is accessible for our viewers,” added Ben Amadasun, CEO Kwesé Free Sports.

Kwesé Free Sports will also in time showcase local productions giving local viewers a platform to share their stories on this truly African broadcast platform. “Supporting local producers is part of our commitment to making a positive contribution to the local industry”, said Cedric Pierre Louis, Acting General Manager Kwesé Free Sports, Rwanda. The diversity of content will give local producers an exciting platform on which to develop fresh and dynamic content.

Most countries have enthusiastically endorsed the concept and the Kwesé team is working towards ensuring people receive a quality product in the most accessible way possible.

Notes to Editors


About Kwesé Free Sports

Kwesé Free Sports is a newly launched TV channel offering premium sport viewing to sports fanatics in Kenya and Rwanda on Kwesé owned channels for free. Watch on any Free-To Air Set Top Box (STB) or digital TV with no subscription fee. Viewers can also live stream the channel on the Kwesé Now app or on wherever you are, whenever you want. Don’t miss the English Premier League live, NBA, NFL, FIA Formula E Championship, AVIVA Premiership Rugby as well as sport themed magazine only on Kwesé Free Sports. The channel content can also be accessed in Ethiopia, Senegal, Mauritius, Mozambique, Nigeria, Seychelles, Congo DRC, Benin, Togo, Uganda, Ghana, Angola and Tanzania through affiliate channels

About Econet Media

A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.

Focussed on providing premium, affordable, exclusive viewing choices, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products.  In addition, Econet Media have invested intensively to build its own operational assets.

Media Contacts

Reatile Tekateka,

Head of Public Relations & Communications | Econet Media,

(m) +27 83 374 2601





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