I have given a lot of business advice over the last few years, and I really want to know what you have all been up to. Have you taken the plunge and set up a business or a not-for-profit social enterprise? Yes! Where are you now?
Even if you already had a business, and I said something that might have been helpful, give me some feedback. Why don’t we try this: For the next few days, I’m going to promote what you do on this Facebook page. No adverts, just give me a few lines and a website.
I will only look at websites, and other social media addresses. If you don’t have presence on the Internet, I will not read it (for now), until you do! This is because I have urged you to have a website, even if you’re running a tuck-shop, or a stand in the market. Be proud of what you do (unless it’s criminal, which case you should stop).
# Let the world see your business, even as it develops.
Let me give you an example of your format:
“My name is Strive Masiyiwa. My highly entrepreneurial staff and I recently set up a new pan-African television network called Kwesé TV, broadcasting over 60x channels to over 40 African countries. Our content can be viewed with a satellite decoder or mobile smartphone. Our websites are: Kwese.Com, KweseSports.Com, Kwesefied.com, and we have a Kwesé App. Follow us also on Facebook, Twitter and Instagram.”
Now you try. Keep it short and precise. This post will probably reach 10m people, so let’s see if you get some useful exposure and business from it.
Remember: I need you to succeed. Your success is my success, and our success is Africa’s success, so I need to push you to be practical.
“You simply have to put one foot in front of the other and keep going,” said entrepreneurial filmmaker George Lucas, best known for his multibillion dollar Star Wars films, first launched in 1977.
Now many of you know this epic producer-writer-director has lots of creative film ideas… but did you know he also had the business savvy and vision, early in his career, to insist on retaining rights to Star Wars merchandising and sequels, which later earned billions?
Maybe with your own business ideas, you’re a bit like George. The story goes that when first writing Star Wars, he thought it “too wacky for the general public.”
But what did he do? He “put blinders on and plowed right ahead…” (to winning seven of 11 Star Wars Academy Award nominations in 1978!)
What about you? Let’s go!