Breaking News: Another amazing new service from Kwesé TV

__Your time, your content, your choice… #BeyondTV !

I’ve written here before about identifying a human need and then working to solve it with your own entrepreneurship and innovation. Sometimes you may also identify a “human want,” for example, to have more choice, convenience, speed, better prices, and a greater selection of inspiring, interesting and educational ways to spend your time…

# Have you always wanted to access the best global content for both you and your children, without struggling to find an international credit card to pay for it?

# Have you always wanted to build your own TV bouquet, and only pay for what you watch?

# Are you tired of repeats, and want so much content at your fingertips that you are always spoilt for choice?

My team thought about all the things you need, and the answer is our new service, Kwesé Play… which we launched today in partnership with Netflix, the giant US Internet streaming entertainment company.

Custom-built and powered by our partner Roku®, the Kwesé Play “streaming box” has more entertainment content than any broadcaster in Africa and is the first set-top box in Africa to officially include Netflix service.

This is a #GameChanger!

Here’s how it works: Traditional subscription service (or Pay TV) relies on a decoder connected to a satellite dish. The challenge of satellite technology is that it’s inflexible and rigid, limiting the things you can do. It’s actually quite an old technology.
Kwesé Play uses the most advanced decoder in the world (an Internet “streaming box”) connected by fibre optic cable. The high speed fibre (internet) connection allows us to provide the most intelligent TV service possible.

# Our “streaming box” is the one used mostly in the US. It’s a called Roku®, and is only available in Africa from Kwesé Play and its distributors! (This Roku-powered™ streaming box was custom-built for and in partnership with Kwesé).

# Netflix is provided through what we call an Internet “streaming app” which allows you to open and search for thousands of movies. This “video on demand” service means you can access the content as and when you wish to watch!

# Kwesé Play customers in South Africa get an exclusive, three-month FREE gift subscription to Netflix. (This is a launch special.)

Our partnership with Netflix covers the whole of sub Saharan Africa. When the service rolls out to your country in the next several months, you will not need a credit card and foreign exchange. You can pay your Netflix subscription with your country’s own currency!

# Kwesé TV’s own “TV Everywhere App,” which we have just launched, is also on the platform so you can just open it and watch all our channels, including, of course, Kwesé Inc!

# Netflix is not the only “streaming app” on Kwesé Play. There are already 100 apps and we will increase them as we progress. Many Netflix originals will be released in Africa at the same time as everywhere in the world, including new seasons of global hits such as Stranger Things, Narcos, Luke Cage and The Crown, stand-up comedies like Trevor Noah, Afraid of the Dark, and Netflix.

# Netflix members in Africa will also be able to see some shows that are not available to Netflix members in the US, such as hit series Designated Survivor and the new Star Trek: Discovery series.

# In addition to Netflix and Kwesé TV, our launch Kwesé Play launch package includes TED, RedBull TV, iflix, Revolt, YouTube and HappyKids2.

There is more!!!

There are 100x streaming channel apps, but you can build your own bouquet. You choose the channels you like and build your own TV network. You pay ONLY for those channels you want.

There is more!!!

70% of the streaming apps are FREE! You pay for Netflix and Kwesé Play, and a few others… the rest are free!

There is more!!!

You have free access to the Kwesé TV “Everywhere App” for use on your phone, once you subscribe to Kwesé Play. This app has 75+ channels by end October.

Kwesé Play works with a normal TV or a laptop. It takes a few minutes to install if you have fibre in your house. You don’t need a technician and you don’t have to remove any other Pay TV service in your house.

#Beyond TV… Choose when, where and what you like!

Image credit: Netflix co-founder, Mr Reed Hasting and I in Barcelona earlier this year.


by 12 Replies

About Strive Masiyiwa

Strive Masiyiwa is the Founder and Executive Chairman of Econet, a diversified global telecommunications group with operations and investments in over 15 countries. His business interests also include renewable energy, financial services, media and hospitality. Masiyiwa serves on a number of international boards, including Unilever, Rockefeller Foundation, the Council on Foreign Relations’ Global Advisory Board, the Africa Progress Panel, the UN Secretary General's Advisory Board for Sustainable Energy, Morehouse College, Hilton Foundation's Humanitarian Prize Jury and the Kenjin-Tatsujin International Advisory Council. He is one of the founders, with Sir Richard Branson, of the global think tank, the Carbon War Room, and a founding member of the Global Business Coalition on Education. Masiyiwa took over the Chairmanship of the Alliance for a Green Revolution in Africa (AGRA) from Kofi Annan. He is also Chair of the Micronutrient Initiative, a global organization focused on ending child hunger and improving nutrition. In 2012, Masiyiwa was invited by President Obama to address leaders at the Camp David G-8 Summit on how to increase food production and end hunger in parts of Africa. In 2014, Masiyiwa was selected to Fortune Magazine’s list of the “World’s 50 Greatest Leaders”. As a philanthropist, he is a member of the Giving Pledge, and his contributions to education, health and development have been widely recognized. Masiyiwa and his wife finance the Higher Life Foundation, which provides scholarships to over 42,000 African orphans. In 2015, he was the recipient of the International Rescue Committee’s Freedom Award and was presented with a UN Foundation Global Leadership Award for the work of the Africa Against Ebola Solidarity Trust, which he chairs and helped establish to fund the deployment of African healthcare workers to combat the outbreak in West Africa.

12 thoughts on “Breaking News: Another amazing new service from Kwesé TV

  1. Strive Masiyiwa Post author

    Afterthought 1.
    Kwesé Play is available in South Africa from today, 14th September. We have appointed a lot of distributors including some of the biggest retailers in SA. This week’s quiz: I will give Kwesé Play streaming boxes to the first 10 people who tell me the eight ways you can get Kwesé Play in South Africa today. If you don’t live in South Africa, you can choose to bless someone there with your prize. Go to if want to find out more. You’ll need to hurry because sales are expected to be very brisk.

  2. Strive Masiyiwa Post author

    Afterthought 2.
    Roll out in the rest of Africa will begin as soon as more stocks arrive. We expect to begin before end of November. We have license clearance for most countries already. If you have already bought a satellite decoder by then, you’ll get priority if you want to swap it. And we will give you a special discount.

  3. Strive Masiyiwa Post author

    Afterthought 3.
    In the picture above, I’m with one of the two cofounders of Netflix, Mr Reed Hastings, in Barcelona earlier this year when we sealed the deal after years of negotiations. He’s one of the best entrepreneurs in the world today. I’m grateful to God that they chose us over many others, as their official African partner.

  4. Strive Masiyiwa Post author

    At the beginning of the year we bought a company in SA called Neotel, which is now called Liquid Telecom SA. It specializes in fibre optic networks.

    We paid over R6bn for it.

    Do you “see” one of the strategic reasons behind our purchase?

    __Kwese Play!

    #You must always have a strategy in business.

  5. Strive Masiyiwa Post author

    Busuyi writes,

    5 months ago, you said this on your FB post and it stuck with me “If you ever find yourself facing a 800-pound gorilla, it makes sense to find a bigger gorilla to stand with you.” The pieces are falling into place gradually. Kudos Sensei.

    My reply,
    I have a whole troupe of 800-pound gorillas on their way!


  6. Strive Masiyiwa Post author

    Waheed writes,

    I will really appreciate if you can dedicate a post to address “Strategy”. The truth is many entrepreneurs confuse strategy with everyday operations. Strategy is usually long term, and as we battle with everyday operations, we must also take cogent steps for strategic growth of our company. You are indeed a rare inspiration Dr. Strive.

    My reply,
    I agree. I would have to do at least a 10 part series because it’s a huge subject. Maybe next year some time.

  7. Strive Masiyiwa Post author

    I urge you to look at this development from the perspective of an entrepreneur, rather than that of a potential user of the service. Remember [always] that this platform is there to help you to develop your entrepreneurial skills.
    As an entrepreneur there are so many questions you should be asking yourself about this particular deal, particularly if you have read many of my posts in the past few years.
    #Step back and think about the strategy.
    This contains some of the biggest tips on strategic thinking.

  8. Strive Masiyiwa Post author

    #Think Strategy!

    Our biggest fibre optic network is in South Africa. This gives us “competitive advantage”. It is one of the main reasons why we chose to launch there with Kwese Play, rather than Kwese Satellite TV.

    Services such as Netflix require high quality Internet access which is best provided by fibre optic technology.

    Through our company Liquid Telecom we own the largest independent fibre optic network in Africa, spanning most of Southern, Central and Eastern Africa.
    Now I know someone will say to me, “why not this, and that country in [say] Northern Africa?”
    I would say “are you asking me that question as a consumer or as an entrepreneur?”

    As an entrepreneur I cannot go where there is no “competitive advantage”.

  9. Strive Masiyiwa Post author


    During our Town Hall meetings [recently] I talked a lot about approaching your business “strategically” rather than “opportunistically”.
    The strategist does not “look” for opportunity, they “create” their own opportunities!

  10. Strive Masiyiwa Post author

    Luckyhorse writes,

    Finally I have got my answer why you always think about Uganda last,okay…I learnt a lot from you Sir.
    I will always focus on the places where competition exists.

    My reply,
    Liquid Telecom Uganda is the largest independent provider of fibre optic networks in the country. We recently bought an existing tv network which has been converted to Kwese Free Sports Channel.
    Uganda is in our strategic pathway.
    I was in the country a few months ago, and spent several hours with the President. I hope to come back again before the end of the year.
    There is nothing “last” about Uganda to me, but I cannot launch everything at the same time.

  11. Strive Masiyiwa Post author

    Asogwa writes,

    Although I’m too young to register a business, I’m keeping all your advice and my ideas for when I’ll be legally able to float a business… Perhaps it will be an 18th birthday gift to myself. God bless you sir for being being a long-distance mentor to us.

    My reply,
    For now focus on your studies. Getting a good education with solid professionals skills, is the best platform for a good entrepreneur.
    My mother reminded me the other day that I already had a market stall when I was about 10 years old, but she pushed me to focus on education until I got an engineering degree.
    I would not be in the business I’m in, if I did not have those highly specialized engineering qualifications that acted as my own platform.


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