Breaking news! #WeGotThis

__ Kwesé Sports wins FIFA World Cup 2018 rights, and NBA game for Africa.

Last week I said Kwesé Sports will make a big announcement… Here goes! FIFA, the world governing-body for soccer, has just awarded Kwesé Sports the exclusive free-to-air rights to broadcast the finals of the FIFA World Cup 2018 tournament in sub-Saharan Africa (except South Africa).

Kwesé Sports will broadcast the World Cup exclusively for FREE in over 40 countries, at the same time. This has never happened before in African history. This is why this is such a big deal for us, and for Africa!

# Kwesé Sports will broadcast the finals for free in English, French and Portuguese.

# I believe we will probably broadcast the final itself to over 250m viewers across Africa for free!

# We’ve also secured Pay-TV rights (except South Africa) and will broadcast all matches on our other channels on the decoder and also on the Kwesé Mobile App.

# Every single game will be broadcast, but some will be only available on the decoder and Kwesé App.

These particular rights will be shared with another broadcaster. It is the first time two broadcasters have shared the Pay-TV rights.

It all kicks off at the FIFA Confederations Cup this June and July in Russia, where Africa will be represented by Africa Cup of Nations winner, Cameroon.

How cool is this?!

Well, there is more!

# Kwesé Sports Exclusive: NBA game in South Africa on 5 August!

For only the second time in history, two teams from the National Basketball Association (NBA) in America will play on African soil.

As the official partner of the NBA in Africa, Kwesé Sports has been given the exclusive right to broadcast this game, which will be televised around the world. We really feel honored by this development.

We plan to broadcast the game for FREE in most African countries! It will also be available on the Kwesé decoder and the mobile TV App, in every single African country.

I’ll tell you much more about this star-studded event closer to the date. A lot of global celebrities have already confirmed their attendance. It is going to be one of the biggest sports events ever!

Now as I pointed out before, in any business that you do, it’s important to have a clear understanding of what drives the industry you are in. For example, in the TV business the most important TV programs are what we call “premium and exclusive.”

This means your programs must not be available on another network. Broadcasters pay millions and even billions of dollars to secure “premium exclusive” content.

I can’t wait for these games to begin! I look forward to meeting some of you in Russia and South Africa.

Who was it that said, “If you can dream it, you can do it”?

To be continued. . .

by 20 Replies

About Strive Masiyiwa

Strive Masiyiwa is the Founder and Executive Chairman of Econet, a diversified global telecommunications group with operations and investments in over 15 countries. His business interests also include renewable energy, financial services, media and hospitality. Masiyiwa serves on a number of international boards, including Unilever, Rockefeller Foundation, the Council on Foreign Relations’ Global Advisory Board, the Africa Progress Panel, the UN Secretary General's Advisory Board for Sustainable Energy, Morehouse College, Hilton Foundation's Humanitarian Prize Jury and the Kenjin-Tatsujin International Advisory Council. He is one of the founders, with Sir Richard Branson, of the global think tank, the Carbon War Room, and a founding member of the Global Business Coalition on Education. Masiyiwa took over the Chairmanship of the Alliance for a Green Revolution in Africa (AGRA) from Kofi Annan. He is also Chair of the Micronutrient Initiative, a global organization focused on ending child hunger and improving nutrition. In 2012, Masiyiwa was invited by President Obama to address leaders at the Camp David G-8 Summit on how to increase food production and end hunger in parts of Africa. In 2014, Masiyiwa was selected to Fortune Magazine’s list of the “World’s 50 Greatest Leaders”. As a philanthropist, he is a member of the Giving Pledge, and his contributions to education, health and development have been widely recognized. Masiyiwa and his wife finance the Higher Life Foundation, which provides scholarships to over 42,000 African orphans. In 2015, he was the recipient of the International Rescue Committee’s Freedom Award and was presented with a UN Foundation Global Leadership Award for the work of the Africa Against Ebola Solidarity Trust, which he chairs and helped establish to fund the deployment of African healthcare workers to combat the outbreak in West Africa.

20 thoughts on “Breaking news! #WeGotThis

  1. Strive Masiyiwa Post author

    William writes,

    DR Strive Masiyiwa. What business opportunities for small enterprises will be available once you launch your decoders here on South Africa.

    My reply,
    South Africa is the most mature Pay Tv market in SSA. It has more than half the total number of subscribers. Taking on this type of market requires a very careful strategy, which is quite different from other markets. In the next few weeks we will unveil a unique platform aimed primarily at that market but which will also be rolled out in other markets.
    I think you will see opportunities for entrepreneurs within that strategy. Wait and see!

  2. Strive Masiyiwa Post author

    Afterthought 1.

    Be sure your kids learn that sport isn’t just about sport, or being a celebrity. To become a world-class athlete takes years and years of discipline, hard work, commitment and more. And, of course, sport is a mind game, too.

  3. Strive Masiyiwa Post author

    Afterthought 2.
    As part of the FIFA World Cup deal, our customers will be able to watch FIFA U-20 World Cup 2017, FIFA U-17 World Cup 2017, FIFA Beach Soccer World Cup 2017, FIFA U-17 Women’s World Cup 2018 and FIFA U-20 Women’s World Cup 2018 on all Kwesé platforms including Kwesé Free Sports, Kwesé Sports 1 & 2,, and the Kwesé App. Stay tuned!

  4. Strive Masiyiwa Post author

    Afterthought 3.
    Kwesé Sports will be giving away complimentary tickets to these global sporting events. Prizes will include all-expense paid travel to either Russia or South Africa! To win, make sure you either have a decoder or regularly use the Kwesé App. Even if you’re not into sport, this will be a great opportunity to travel and make friends. Details will be announced soon on the various Kwesé platforms.

  5. Strive Masiyiwa Post author

    The key lesson for you to take away from this development, as an entrepreneur, is this:
    # The key for any business is having a product or service that people are willing to pay money to get.
    This means you must constantly invest in developing your product or service.
    In this case Sports programming is one of our “products”. We have to constantly work to improve that product.

    Now let me ask you; what is your product? What have you done to improve that product so that it excites your own customers?

    For you as an entrepreneur the lesson is simple: “improve your product”!

  6. Strive Masiyiwa Post author

    Frankmukela writes,

    Strive big up to u. Now kwese is getting somewhere love u guys. Am ENJOYING kwese though your dream work cartoon is bringing problem in my house . Kids don’t want the channel to be changed. Nice work . ENJOYING hd channels

    My reply,
    You really made me giggle with that one!
    And just to think we have 3 very big kids channels being added end of April (for contractual reasons, I cannot yet disclose). You are really going to enjoy!
    We also have an additional 10 news channels coming on board over the next few weeks. I have personally supervised this aspect.
    Next week they start loading the faith based channels; there will be at least 15, including some of Africa’s biggest ministries.

  7. Strive Masiyiwa Post author

    Willy Deng writes,

    This has inspired me #Dr. StriveMasiyiwa.
    How I wish our Africa’s last born country(South Sudan) was a head in terms of development for my local people to get access to this wonderful events through Kwese Sport.
    So I know here most people won’t. But I hope for the future:we will definitely get there.
    Thanks a lot and may God bless you sir.

    My reply,
    Just before the current unrest erupted I sent a team to South Sudan because we wanted to build a fibre optic cable linking it to the rest of Africa, and the world. It would have brought high speed Internet to the whole country. I was really disappointed but not dispirited. I know that one day we will return and get it done.
    I’m still hoping that the government will allow us to at least set up KweseFree Sports Channel, so that people can watch sports like English Premier League and NBA Basketball for free.

  8. Strive Masiyiwa Post author

    Winners on!

    I’ve announced 25 winners (from 15 countries) who came out on top in three of my recent Kwesé quiz competitions (Kwesé Exclusives, Three Questions and “Find a bug”). Just go to the Kwesé News section of If your name is there, congratulations! Winners… be sure to write us here on this FB Afterthought to let us know, then look out for a message on FB messenger or message requests.

  9. Strive Masiyiwa Post author

    Letsogile writes,

    Hi Strive Masiyiwa! You brought mobile telephony to Botswana via Mascom Wireless, great initiative, we’re still enjoying the benefits to date, but I don’t hear about Kwese in Bots!!!

    My reply,
    Our 24 HR free sports channel (KFS) is already available in Botswana, you do not need a decoder for it, just tune your set using your DTT decoder.
    In a few weeks we will launch our pay Tv service (as we already have the licenses), and it will add an additional 75 channels for which you require a decoder.
    Always appreciate your support.

  10. Strive Masiyiwa Post author

    Marian writes,

    Congratulations sir, even though i dont comment often am so much inspired n educated by teachings. Am a bead designer. Am always looking for options to improve my product. Versatality is my trade mack. Thank u

    My reply,
    I’m glad you picked up the principle of this particular post; it’s not about sport, it is about “Product”. Every business has its own product.
    What country are you from?

  11. Strive Masiyiwa Post author

    Sampson writes,

    I just finished watching the Manchester United Vs Westbromwich Albion game in the kwese app. I will make sure every sports lover in my office downloads it on Monday. Thank you Strive.

    My reply,
    I would love to know which country you watched it from.
    Because I’m always traveling I watch all my sports on my phone.

  12. Strive Masiyiwa Post author

    David writes,

    What a motivation you and Kwesè team has brought in me. Still trying to figure out about the accessibility of Kwesè services and products in Malawi since using the Kwesè App is quiet expensive (due to Malawi’s economy) .

    My reply,
    It might surprise you to learn that Malawi was one of the first three countries we launched Kwese last year. We broadcast our 24 hr sports channel on Mufuli.
    I fully understand the challenges in the Malawi economy, and I know Data costs will be quite prohibitive on mobile phones.hopefully you can use wifi hotspots for the Kwese App.
    Later in the year we will bring our pay Tv service as well but meanwhile I hope you enjoy our free sports channel.

  13. Strive Masiyiwa Post author

    A successful entrepreneur is constantly thinking about three things?

    The FIFA Rights are part of PRODUCT (enhancement).

    Today Kwese Tv announced that it will be distributing its decoders through various mobile operators. The first operator to confirm is MTN Ghana, others will follow over the next few days.

    As an entrepreneur answer this question:
    What are we addressing by this particular strategy; product, people or process?

  14. Bamidele Sulaiman

    Big congratulations sir. I can’t stop appreciating your priceless information. You have made many contemporary issues become simple. Thanks so much sir for duplicating yourself in us.

  15. Lombe Ng'andu

    Wooow wooow, World Cup, this is like a dream come true…i hav been watching the world cup since I was 4…Kwese is the future of Pay TV… You know this is true wen you can watch it on your computer, smartphone and living room… Thank you sir… God bless you

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