__One new thing leads to another…
Before I get started on this post, let me remind you that the clock is ticking if you want to participate in our $200,000 competition (Go to win.kwese.com). You never know what’s possible unless you try! I remember in 1993 sitting down to develop my first business plan for mobile phones. I was trying to borrow money from a local bank…
All we knew at the time was that we were trying to replace the fixed line phone with a mobile phone, so the only change we could see was the “mobility,” which was itself revolutionary!
I know this sounds funny, but the common wisdom at the time was that most people would keep their phones switched off, and would only switch them on when they needed to make calls. There were newspaper articles in which people complained about how rude it was for people to answer their mobile phones in public!
As mobile operators we saw Voice Mail as being very important, but the challenge was: How would people know if they had a call when the phone was switched off?
So someone came up with the idea of a “short message” to inform people that they had a missed call… that’s all it was meant to be!
SMS began to evolve until people used it to send messages to each other, and it evolved further and further… until it gave birth to the email in the age of the Internet!
Today most mobile operators generate more revenue from what we call data or broadband than from voice calls!
__What’s the moral of the story today?
# In whatever business you are in, there is an “SMS type” by-product just waiting for you to discover it, and which could become the mainstay of your business in the future.
It almost always begins as something small and seemingly inconsequential. Your job is to spot it… and to do so before others do!
I haven’t asked you this lately, but you’ve heard me say it time and again: What do you SEE? You don’t have to tell us here, just keep those eyes open for by-products and more…
Now I hope you saw last Friday that we launched our long-awaited “Kwesé GoGettaz” competition where we’re looking to give two winners $100,000 investment each into their social or for-profit venture, as well as work with me and our team in our Kwesé offices in Johannesburg for two weeks in January 2018. Please note:
# We decided to give you a little more time. The deadline to complete Quiz #1 is now Friday 1 September. I want you all to have a very good shot at the Grand Prize… Keep trying!
# Start and complete the quiz. I know thousands of you are visiting our sites to do your homework. Remember: for you to actually win, you must complete the quiz.
# Only your overall score on ALL four contests score matters. To proceed past Stage 1, you must complete all four quizzes. However, if you didn’t get full scores so far, that’s just more reason for you to dive into the next three. Don’t be disappointed. Stay in the game!
# Women stand an equal chance. So far only 22% of those participating in the quiz are women… Remember, the two grand prizes will go to one man and one woman!
# Have an ongoing venture. As I’ve written before, we will not accept pitches for “ideas” for the Grand Prize. However, you don’t have to run an already-registered business or non-profit to qualify (although that’s fine). You need only have an ongoing venture, for which you have clear intentions to formally register should you win the grand prize.
Unlike in business, this contest is FREE and there’s nothing to lose by trying.
It’s your choice: stay on the shoreline or start swimming?