Pause: All of us are consumers but not all are entrepreneurs…

__Raise your game beyond the game!

Do you want to be an entrepreneur? Or are you happy just being a customer? I love watching a good soccer match, which means I am a consumer! I love watching soccer even more if I am making money from it… I am an entrepreneur! As I’ve said many times on this platform: All of us are consumers, but not all of us are entrepreneurs.

@RealEntrepreneurs are “wired” to look for opportunities to make money, and never simply accept to be a consumer of anything!

I have been making money from World Cup tournaments for over 30 years now. You can, too! In fact, if you do not have a #mindset to look for opportunities for your business, you aren’t ready for the big time yet…

Last week I asked members of this platform to “shout out” what they have done to make money from this World Cup. Now if you did not find a way to make money from the 2018 FIFA World Cup in Russia, I will let you off the hook this time, even though as a student you would get an “F”!

This is a “boot camp” for entrepreneurs! There is no business I can think of which could not make money from the World Cup.

Now here’s a question for you: What are the next big events in your country (or global) over the next 12 months that could create an opportunity for your business?

# Write down the event and develop an innovative strategy to make money from it, using your business (if you are currently in business).

# If you are not in business, write down ideas that you think could make money. But don’t write them on this platform… (That is not smart!)

And what was the most important question you (as an entrepreneur) did not ask me about KweséESPN and Kwesé iflix?

I loved the comments many of you made about Kwesé iflix and even about KweséESPN. There was a big problem though, which I was not happy about… Most of you engaged me as consumers, not as entrepreneurs!

I know it is a great product and I really appreciate you telling me. My team has worked very hard on it, and the feedback has been amazing… but as an Entrepreneur who has my attention, you must engage me as an entrepreneur if you are to get the most out of me.

What should you have been asking me about as an @RealEntrepreneur? Now I might not answer much, but I want to see your entrepreneurial side coming through. Typical questions:

# “What is your revenue model for this service?”
# “How do you make money from this?”
# “Does it have proprietary intellectual property (IP)?”
# “Does it have franchise opportunities?”

As we get into the “knock out” of the World Cup, say to yourself: “I have to raise my game!”

Meanwhile let’s support all our African teams unreservedly! Don’t just watch the games… “See” the players; “see” the fans; “see” the stadiums; “see” the advertising; “see” what’s happening in your own communities around World Cup this year… Even “see” as an entrepreneur, not someone simply looking for the latest sports news and match schedules.

What else should you be “seeing” as an entrepreneur?

Now I have not given up on Nigeria going through, not at all! We have to beat both Argentina and Iceland. There is a strong chance Senegal will go through. And let us also not forget Tunisia. They are a good side and can surprise.

By now you know you can watch all these Africa games and many many more for free on Kwesé iflix and on Kwesé Free Sports. Enjoy!

To be continued. . .

by 10 Replies

About Strive Masiyiwa

Strive Masiyiwa is the Founder and Executive Chairman of Econet, a diversified global telecommunications group with operations and investments in over 15 countries. His business interests also include renewable energy, financial services, media and hospitality. Masiyiwa serves on a number of international boards, including Unilever, Rockefeller Foundation, the Council on Foreign Relations’ Global Advisory Board, the Africa Progress Panel, the UN Secretary General's Advisory Board for Sustainable Energy, Morehouse College, Hilton Foundation's Humanitarian Prize Jury and the Kenjin-Tatsujin International Advisory Council. He is one of the founders, with Sir Richard Branson, of the global think tank, the Carbon War Room, and a founding member of the Global Business Coalition on Education. Masiyiwa took over the Chairmanship of the Alliance for a Green Revolution in Africa (AGRA) from Kofi Annan. He is also Chair of the Micronutrient Initiative, a global organization focused on ending child hunger and improving nutrition. In 2012, Masiyiwa was invited by President Obama to address leaders at the Camp David G-8 Summit on how to increase food production and end hunger in parts of Africa. In 2014, Masiyiwa was selected to Fortune Magazine’s list of the “World’s 50 Greatest Leaders”. As a philanthropist, he is a member of the Giving Pledge, and his contributions to education, health and development have been widely recognized. Masiyiwa and his wife finance the Higher Life Foundation, which provides scholarships to over 42,000 African orphans. In 2015, he was the recipient of the International Rescue Committee’s Freedom Award and was presented with a UN Foundation Global Leadership Award for the work of the Africa Against Ebola Solidarity Trust, which he chairs and helped establish to fund the deployment of African healthcare workers to combat the outbreak in West Africa.

10 thoughts on “Pause: All of us are consumers but not all are entrepreneurs…

  1. Strive Masiyiwa Post author

    Afterthought 1.
    When we have the mindset of consumers, all we want to know is: “How much does it cost?” and “Can I get it for free?!” But when we have the #mindset of an entrepreneur, we ask critical questions even of ourselves: “So how does WhatsApp make money, if it’s “free” to me?”

  2. Strive Masiyiwa Post author

    Afterthought 3.
    Someone complained to me: “Why did I not make all World Cup games for free?” Was this a reasonable question? Comment as an @RealEntrepreneur.

  3. Strive Masiyiwa Post author

    Afterthought 4.
    A Chinese friend of mine was visiting America when he noticed an interesting product: “As soon as I get back to China, I’m going to find out if anyone is doing a Chinese version. If they are not, I’m going to start right away!”

    This left me wondering how we as Africans would have responded. We are all consumers, but it is those of us who do not just “see” but “respond” as entrepreneurs who make the money…

    It is that simple.

  4. Strive Masiyiwa Post author

    If you see a product which you consider expensive or of a poor quality, what is your most immediate response?

    Do you simply want to complain, or do you start reflecting on how you could develop an alternative? This could be the difference in defining whether (or not) you can become a successful entrepreneur… Think about it!

    My favorite pastime is imagining and thinking about ways to make money from products and services I consider too expensive or of poor quality!

    I was not born that way; I trained myself. Now it’s almost second nature!

  5. Strive Masiyiwa Post author

    Quiz Winner Announcement!

    Be sure to check out to see if you are one of the 100 winners of the Kwesé iflix FREE 30-day VIP vouchers from my contest here (and two of you got 60-day vouchers for great presentations). Well done! I think our grand prize winner this time, Tatenda Anderson Mareverwa, is getting on a plane for Russia this weekend to watch the exciting Nigeria vs Argentina match on Tuesday! Now the rules to collect your prizes are a bit different this time… Be sure to write an email to the email address they give you in the announcement, if you are a winner! Then the #process will start…

    Congratulations to everyone and thanks for participating! If you want to be eligible for other prizes be sure to download the Kwesé iflix app and start studying.

  6. Strive Masiyiwa Post author

    Celvastine writes,

    I will shout at the cashier or sales person very badly

    My reply,
    Shouting at a cashier, sales person, waiter, or any junior person is an extraordinary form of abuse of another person. So many of us do it, and yet it is so wrong.
    I used to do it myself until I realized that I was demonstrating irrationality, and simply being a bully!
    Last year I boarded a flight in Europe, and one of the First Class passengers began to shout at a Stewardess over the way she had been treated. Next thing someone came and asked the passenger to get off the flight, and when she resisted, she was immediately handcuffed!

    #”The purpose of God is not established in the anger of man.”

    We must avoid angry and childish responses when we feel offended over bad service, even when we are and feel justified.

    If you are given to bursts of anger, one day you will do it in a place where the price could be very high for you, like on a flight or border control post.

    I have seen some terrible things happen to people who started shouting and screaming at other people.

    In a restaurant or hotel if I’m upset I just leave quietly…. waiters have ways to revenge which you might not like to know about!

  7. Strive Masiyiwa Post author

    #Shocked and saddened!

    News of two [separate] attempted assassination of leaders of Zimbabwe [President Emmerson Mnangagwa] and PM of Ethiopia [Dr Abiy Ahmed] today, have shocked and saddened me.
    This is not the type of Africa we are trying to build.
    This type of indiscriminate [and cowardly] violence should be condemned unreservedly by all men and women of peace.

    My condolences to the families of all those who lost their lives. I also pray for all those who have been injured, and affected in any way.
    We can do nothing without peace.

  8. Strive Masiyiwa Post author

    Isaac writes,

    Sir you said there is no business that cannot profit from the ongoing world cup games, my question is this, how can I profit with my Real estate and construction company. How do I link it to the world cup?

    My reply,
    Interesting you should ask:
    I have concluded that the guys who are going to make some of the most handsome profit out of the World Cup, are in the Real Estate business, and they do not even live in Russia!

    I will give a new iPhone X, to the first person who tells me the name of the business and it’s founders!

  9. Strive Masiyiwa Post author

    Yusuph writes,

    I’m a proud Africa,Tanzanian to be specific our brothers made us happy yesterday this is not just a win for Mama Africa I bealive our to boys will make it through to the final ameeen!!!!

    My reply,
    There is something profoundly beautiful about this!
    Every single one of our 54 African nations at one time participated in this competition to choose the 5 x countries to represent Africa. We were all disappointed to see our countries knocked out. I was disappointed when Zimbabwe went out. And I know many people who could have considered it unfair.
    However once the finals began true Africans closed ranks and became Nigerian, Senegalese, Tunisians, Egyptians, and Moroccans!
    Yusuph is from Tanzania but he is talking of Nigeria as “OUR BOYS”!
    #Nigeria, Senegal, and Tunisia are still in there and they are “OUR BOYS”!!!

    Our Africanisms comes from our ability to REJOICE with each other, and also to MOURN (and stand with each other), when there is tragedy or things have gone wrong.

    #Nyerere would have been proud of you Yusuph!


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