__Competition in business is beautiful!
We are now down to two teams, out of the 32 that began the World Cup almost a month ago! It has been an amazing tournament with some tough games, and not a few real surprises along the way. What finally set apart the winners from the losers this year? Was it better team work? Discipline? Strategy? Confidence? Like I said last week, there are a lot of entrepreneurial lessons in the World Cup!
If you are in Africa, I hope that you are one of the over 250m who will watch Sunday’s Final for free in one of the 39 countries where we’re broadcasting.
Kwesé Free Sport (KFS), our “Free-To-Air” channel, is now the biggest television channel in terms of viewers, in African history. No single broadcaster has ever managed to broadcast to such a large audience at one time, through so many partners. Even NTA and 40 other local broadcasters in Nigeria are getting their feed for the final, direct from Kwesé TV (KFS). You can see it on the top right hand corner of your screen!
The other providers that have been broadcasting for decades are “Pay TV broadcasters” and they have a limited audience.
For those who don’t have a TV set or decoder, but own a mobile smartphone, and live (or will be traveling to) any of our participating countries, just download our Kwesé iflix App and get to a WIFI zone with your friends and family, or connect with special bundles from our partner mobile networks: Safaricom (Kenya), Tigo (Tanzania), Vodacom (Tanzania), MTN (Ghana), Airtel (Nigeria), MTN (Nigeria), Airtel (Uganda), MTN (Uganda) and Econet (Zimbabwe). Here is the link to download now https://iflix.onelink.me/
We even have a minute-by-minute commentary on our KweséESPN website, for those who want access to statistics as the game progresses! Visit that website today, and let me know what you think: Kwese.espn.com
Which brings me to my final entrepreneurial lesson from the 2018 FIFA World Cup™:
# Competition is beautiful!
The teams this year were well matched; each one had players from some of the top leagues in the world. When a game is played by rules that are transparent, and fair to everyone, it brings out the best out in the players.
# Competition is beautiful!
As an entrepreneur, you must also relish competition to make you better. You must never see your rivals in business as “enemies” who must be stopped, hacked down, or even frustrated.
Everything we see and don’t like in terms of unfairness on the pitch of football, unfortunately also goes on in business.
In Africa we have some people (not all) who just cannot accept competing fairly in business. They want to have powerful politicians in their corner (like buying the ref!) They want things done without transparency.
__Then we have those who want to win even when they don’t actually play the game!
Good players like to test their skills against other good players, because that is the only way you will get to know how good you really are.
Just like you cannot win at all costs in sport, in business you should not want to make money at any and all cost… including by taking actions you know will harm others.
In sport when a player cheats, or cynically harms another player, I go off them completely. I always want the teams I support to play against an opposing team that has all its best players.
As a fan, I feel cheated if a top player has to go off because of injury, including players from the opposing side.
In business, competition is what drives high performance, innovation and excellence, and with them profitability and sustainability. And competition which inspires everyone to raise their game is a customer’s best friend!
Now when a business competitor emerges, what is your own reaction?
# Do you try to restrict their activities through unfair means?
# Are you occasionally able to set aside rivalry and make friendships with a competitor’s business executives and staff?
# Do you look to be protected from a competitor?
There is an old saying that comes to mind and takes me back to sport and the World Cup Finals this weekend. It goes something like this: It matters not just if you win or lose, but how you play the game…