As an entrepreneur, you must always look very carefully for opportunities to make maximum public impact with a product or service, whether new or existing. Global events like the World Cup and Olympics, for example, must be approached not just as a consumer or sports fan, but with the “eagle eye” of an entrepreneur…
# Make impact and build momentum for a product or service.
# Make money because they are huge business opportunities!
After winning our long five-year legal battle for a license in Zimbabwe, someone on my team asked me when we should launch our mobile service:
“There is a perfect moment,” I said.
“The World Cup final in July 1998!”
Does it surprise you that I chose that day to announce on national TV the launch of Econet Wireless Zimbabwe?
Why that day? Entrepreneurial answer: To achieve maximum public impact!
Fast forward to this World Cup:
# Buffalo Hunter principle #1: Timing and patience towards a goal!
This World Cup is actually the real launch of Kwesé TV! (So what have we been doing all this time some of you might ask? Testing and developing!)
I came into this game to launch “mobile” TV.
Key to this service is Kwesé iflix, our new mobile app which launched this week, with an amazing line-up of sports and entertainment, live and on-demand…
__Including all 64 FIFA World Cup 2018 matches (32 will be free including all the Africa team matches on your mobile phone, if you’re in participating countries!)
Look out in Afterthought #1 below and more soon, for opportunities to win 30-day VIP vouchers to watch all the World Cup matches free on the Kwesé iflix app, plus 2000+ hours of other free content!)
Create momentum! It’s all about getting impact and momentum!
Now I can comfortably predict that by the end of the 2018 FIFA World Cup Russia™ final, Kwesé iflix will be the biggest TV platform in African TV history.
The key to our distribution of this service is getting the mobile operators in each market to integrate their billing systems and offer special data bundles to support the service. It is beginning to happen!
This has been really hard and time consuming…! But many are now Live with Kwesé iflix, and more are going Live over the World Cup including: Safaricom (Kenya), Tigo (Tanzania), Vodacom (Tanzania), MTN (Ghana), Airtel (Nigeria), MTN (Nigeria), 9 Mobile (Nigeria), Airtel (Uganda), MTN (Uganda), and Econet (Zimbabwe).
Several more partners are going to be launching beyond that!!
Please support me by downloading the App (if it’s available in your country) right now,https://iflix.onelink.me/
You are witnessing a unique television revolution @Kwesé iflix!
# Buffalo Hunter principle #2: “Don’t make perfect the enemy of good.”
Some consumers will compare you with existing products and their criticism can even be harsh. The entrepreneur who finally succeeds locks in to their vision!
Just keep listening, perfecting and working until you get it right. Don’t fight the criticism! (I have never launched anything which was not initially derided or even laughed at…)
Remember this: “We are all consumers but only a few of us entrepreneurs as well…”
Never get so carried away with what is happening that you forget you are supposed to be an entrepreneur! Remember what I said earlier: We are all consumers, but not all of us are entrepreneurs…
How have you positioned your business to make money out of the World Cup this year?
If you’re from Egypt, Morocco, Nigeria, Senegal or Tunisia, and you have not yet planned to make money out of this… then you still need to become a “@Real wiredEntrepreneur”!
Enjoy the World Cup and Kwesé iflix! Let us all unite behind our continent at the World Cup!
To be continued. . .