Upcoming launch of Kwesé TV

I’m excited to share some information with you about our newest business, one that’s been in the making for three years now. This is the first time I’ve publicly introduced any new venture on Facebook!

As Econet Global, we’re about to roll out a unique Pay TV service known as Kwesé TV which will offer exclusive sports and entertainment programming to African markets.

“Kwesé” means “everywhere” and “anywhere”!

Our new business will be built around Econet’s core capabilities of satellite communications, fibre optic networks, and mobile services.

What does this mean for Africa? I will tell you! We believe African consumers must have access to premium and exclusive TV programming at a price that is value for money.

Our satellite communications business, Liquid Sat, has already built a platform which allows us to deliver what is known as Direct TV to the home (DTH), in all the countries of Sub-Saharan Africa.

Our fibre optic company, Liquid Fibre, is the largest builder of terrestrial fibre in Africa. And, of course, Econet is one of the most experienced mobile network operators on the continent. These are just a few of the assets we’ll deploy in a unique way, never done before in Africa.

__Having infrastructure is one thing, but Kwesé TV’s success will depend on our ability both to acquire and also to develop new, high-quality and unique programming at an affordable price.

You may know of other companies in this market, most which either provide content that’s far too expensive, or… content that’s just so bad it’s not worth paying to see it, even if it’s cheaper.

We know you understand what the problem is… And I believe my team has developed an exciting product which will change that dynamic!

I’ve taught you on this platform before that as entrepreneurs, you mustn’t discuss your whole strategy in public. We’ve also discussed that if you see a problem or an unmet need: don’t complain, develop a solution! That’s what we are working to do at Kwesé TV!

As the “mobile generation,” we know you’re highly discerning about what you are willing to pay for. What I can share with you right now is that our new business called Kwesé TV will be what we call “multi-screen.” This means you can watch TV with a traditional TV, a smartphone, a tablet, and/or a computer.

__I can also share that our programming philosophy is: “Value for money, premium and exclusive content.”

As we move closer to our final launch, I’ll update you from time to time. In the meantime, please check out our sports website http://bit.ly/kwesesportswhich offers free access to some of our content, including the Copa Del Rey Spanish Cup that I told you about recently.

Stay tuned!

by 30 Replies

About Strive Masiyiwa

Strive Masiyiwa is the Founder and Executive Chairman of Econet, a diversified global telecommunications group with operations and investments in over 15 countries. His business interests also include renewable energy, financial services, media and hospitality. Masiyiwa serves on a number of international boards, including Unilever, Rockefeller Foundation, the Council on Foreign Relations’ Global Advisory Board, the Africa Progress Panel, the UN Secretary General's Advisory Board for Sustainable Energy, Morehouse College, Hilton Foundation's Humanitarian Prize Jury and the Kenjin-Tatsujin International Advisory Council. He is one of the founders, with Sir Richard Branson, of the global think tank, the Carbon War Room, and a founding member of the Global Business Coalition on Education. Masiyiwa took over the Chairmanship of the Alliance for a Green Revolution in Africa (AGRA) from Kofi Annan. He is also Chair of the Micronutrient Initiative, a global organization focused on ending child hunger and improving nutrition. In 2012, Masiyiwa was invited by President Obama to address leaders at the Camp David G-8 Summit on how to increase food production and end hunger in parts of Africa. In 2014, Masiyiwa was selected to Fortune Magazine’s list of the “World’s 50 Greatest Leaders”. As a philanthropist, he is a member of the Giving Pledge, and his contributions to education, health and development have been widely recognized. Masiyiwa and his wife finance the Higher Life Foundation, which provides scholarships to over 42,000 African orphans. In 2015, he was the recipient of the International Rescue Committee’s Freedom Award and was presented with a UN Foundation Global Leadership Award for the work of the Africa Against Ebola Solidarity Trust, which he chairs and helped establish to fund the deployment of African healthcare workers to combat the outbreak in West Africa.

30 thoughts on “Upcoming launch of Kwesé TV

  1. Ojediran

    its a wonderful new venture sir..however, u visited the sports site and all I could read there was football football and more football news…well, is ur kwese sports site it kwese “football”

  2. Ojediran

    its a wonderful new venture sir..however, i visited the sports site and all I could read there was football football and more football news…well, is it kwese sports site or kwese “football” site and channel

  3. Fathazia Lenyatso

    Yes its a good business Concept. But what is in it for the development of local content and languages. Giving opportunities to marginalised languages such as Ikalanga and Tjikhwa will go a long way in building capacity and sustainability at the same time generating adequate subscription to sustain your business.
    This is a unique opportunity to assist in the development of these communities in particular and African culture in general. The wisdom embedded in these languages may be very critical to the development of further business opportunities in southern Africa.

    Thank you.

  4. Kwazi Nyamane

    Great initiative Dr Strive, I’m excited that Kwese TV will also offer sports content, hopefully that will somehow increase i investments towards sports in Africa and beyond. With the increasing African population, professionalizing our sports will help in lowering unemployment rates in our continent, and that is one of the reasons we have started a sportswear company, Umrees Sportswear, on a mission ‘To become the Athletes’ best choice possible’. Looking forward to Kwese TV lauch.

  5. Kwazi Nyamane

    Great initiative Dr Strive, I’m excited that Kwese TV will also offer sports content, hopefully that will somehow increase interest and investments into sports in Africa and beyond. With the increasing African population, professionalizing our sports will help in lowering unemployment rates in our continent, and that is one of the reasons we have started a sportswear company, Umrees Sportswear, on a mission ‘To become the Athletes’ best choice possible’. Looking forward to Kwese TV lauch.

  6. Francisca Nyaradzo Nhongonhema

    Great initiative indeed,thank you very much! For some of us who are into the entertainment industry and went to school for it but unemployed, how do we apply for a job opportunities and/or internships at Kwese T.V?


  7. chris ononose

    I love this. Anxiously looking forward to this and would be interested in exploiting franchise or redistribution/dealership opportunities in West Africa. Please let me get more details and what is required. Cheers to great ideas and energy.

  8. Strive Masiyiwa Post author

    Why I’m praying for the talks on Climate Change in Paris to succeed.

    Revelation 11:18 (NIV).
    “The nations were angry,
    and your wrath has come.
    The time has come for judging the dead,
    and for rewarding your servants the prophets
    and your people who revere your name,
    both great and small —
    and for destroying those who destroy the earth.”

    Did you see that?

    __”The time has come for …destroying those who destroy the earth.”

    The 24 elders who sit around the throne of God called on Him, saying the time has also come for you to “destroy those who destroy the earth.”
    It is interesting to note in this passage of scripture, that it does not refer to the “world”, but to the “earth”. This means it is referring to the physical earth, rather than its inhabitants.
    Willful environmental destruction which damages the earth resulting in climate change and total extinction of whole species of animals is cause of major concern in Heaven, according to this passage of scripture, such that the 24 elders call on God, to also deal with those whose crime was destroying the earth.

    We must take care of the earth. As global citizens each one of us should be at the forefront of concerns for the health of the earth. It is more than an economic or environmental issue:
    It is a sacred duty of stewardship that goes all the way to the creation of man.
    We should not treat issues of stewardship of the earth (which includes climate change) lightly, they are important to God. It was after all the first job He gave to Adam.
    ‪#‎There‬ is no “Planet B” when it comes to the earth.

  9. Strive Masiyiwa Post author

    Afterthought 1.
    Whilst I would love you to be a customer of Kwesé, what is more important to me at this stage is not what you learn as a potential customer, but as an entrepreneur:
    Many of the things that I have taught you over the months about how to start a business, and to grow it, I have applied, and continue to apply.
    On this platform I want you to ‪#‎Pay‬ Attention because we have never been this way before.
    Open your eyes, and observe as an entrepreneur. Ask the questions of an entrepreneur.

  10. Strive Masiyiwa Post author

    Afterthought 2.

    Remember this comment I made a few weeks ago?

    __The other day I learnt that one of the greatest football players enrolled in a course to get a coaching certificate. When asked why he felt he needed such a course, he replied:
    “I was a player not a coach. As a player, I saw things as a player, not as a coach. Now I want to SEE as a coach.”

    I want you to observe this not as a potential customer, but as an entrepreneur. If your were the one setting up this business, what challenges would you have to address, and how would you overcome them?
    I don’t need you to write about them here just think about them carefully and observe, paying close attention.
    Every step, every move, rather like in chess must be carefully planned, deliberate, and effective.

  11. Strive Masiyiwa Post author

    Bazz Okpara writes:

    Dr Strive sir, I have read your posts from the beginning and I know you mostly like to stay on your lane (Telecommunication). You have refused some business opportunities because you never wanted to deviate. What convinced you on this new venture? It is huge and still new waters for you. What made you to decide to get into PayTv away from telecommunications? Secondly, how would you deal with the anticipated problem of licensing in many nations. Finally, I will suggest you arrange a way to pool young people with great ideas on innovative and educative programes which will be different from what we have now on different service providers.

    My reply:
    This is actually a very good question.
    Go back to what I have written and carefully go through it. You will find the answer there, because I was very deliberate to address this very question.
    Steve Job, the co-founder of Apple was a very smart entrepreneur:
    His business was computers. He decided to use his computer expertise to develop a cell phone which was also a handheld computer. We call this type of phone a “smartphone”, because it is actually more computer than it is a phone. He called his new product iPhone, and he managed to put giants like Nokia and Ericssons completely out of the cell phone business!
    As an entrepreneur you must be thinking about ways to re-imagine the things around you.
    As an entrepreneur you must always be looking to use the assets in your hand in a different way:
    _we have a business that installs satellite dishes for businesses all over Africa. We have been doing this for 15 years. I can use the same technology to deliver a tv service to your house in exactly the same way as DSTV.
    _ we have the expertise to use the smartphone in your hand, and turn it into a small tv!

    What do you “see”?

    See the world around you as an entrepreneur!

  12. Strive Masiyiwa Post author

    An e or an é?

    Kwese (can be read as “kwease”) in some countries.

    The accent in Kwesé (is Kwe seh).

    When developing a brand targeted at an audience which does not know your language you have to think about how they are going to read it outside your country.
    Welcome KWESÉ (ehEÉ)!

  13. Strive Masiyiwa Post author

    Heather Chikwinya,

    Kwese would be really popular too in diaspora communities in UK and other western countries.

    My reply:
    This is really good advice, and I’m really keen to see this happen. It might take a few years, before it happens because we first need to secure our position in the home market.
    Without saying too much (that might alert my competitors!); I am very much counting on the diaspora to help me make this a success. And I’m not talking of you as simply customers, but as a source of ideas, inspiration, and practical learning.
    In nations where they recognize the Diaspora as an integral part of their market, success is assured.

  14. Strive Masiyiwa Post author

    On a scale of 1-100, I have only revealed 2% so far!
    I played my first game of chess when I was only 10 years old…and most importantly I’m in Him ( The Master Strategic).
    Don’t listen to those who are speculating about what they think I am planning to do. What I tell (and you know I cannot tell all), I will tell you first!

  15. Strive Masiyiwa Post author

    Shirleen Thelma Bwanali

    Wow,thank you for sharing such wisdom from the word of God,its one of those issues that as a christian,you may never be concerned about if noone takes time to inform you,like you just did ;that God really is concerned about how we are taking care of the earth,its so easy to think its for the Al Gores of this world and not take it as a personal responsibility,i just remembered Genesis 7:1-3,a flood was coming,God was giving Noah instruction to take every animal and bird species,in pairs;male and female…….”to keep their various kinds alive throughout the earth” just taking note of how the responsibility to preserve the earth and to ensure continuity was given by an all powerful God to a man and also that it has always been so important to God that the earth is preserved and no animal species becomes extinct.Thank you so much for sharing your insight on that,based on God’s word,i will never take this issue lightly.

    My reply:
    Christians need to be at the forefront of protecting the earth and all creatures that live in it.
    As you pointed out, in the story of Noah God goes to incredible learns to preserve every species on the planet. He did not want a single creature to become extinct.
    He did this to demonstrate to all generations that He cares for the animals that live on the planet.

  16. Alllen C Maidza

    Sir…I am loving this new venture of the company and Kwesè sports is the best site channel ever and am loving it.Thank you for giving us Econet subscribers in Zimbabwe a chance to view the content courtesy of Econet Wireless Zimbabwe

  17. Saidu Jalloh

    Dr Strives am so happy for this news but how can i be a Eco net agent for Sierra Leone? I will like to discuss this further with the management of Eco net am really looking forward to your reply.
    Contact: jaff0006@yahoo.com
    What’s app: +23279000001

  18. Saidu Jalloh

    Thank Dr strive for this wonderful development am so excited about it. I will like to discuss more on how i can represent your company as an agent here in Sierra Leone especially on this pay tv business as a start. Sir, for further details on this please contact me on my email. Thank you. You inspired me a lot sir meeting you one day will be a dream come true.

  19. Mutonga

    yes this exciting but the question in Zimbabwe and Africa is how it is going to benefit the common man ie job creation,cultural programmes,African(Zimbabwean sports and entertainment and edutainment).Are we going to be represented as Africans or its just the same old content from the financially superior nations.Are you going to help the untold stories from African be told by the Africans

  20. Mutonga

    I posted earlier because there is this feeling that hapana chachinja.Just someone who is simply telling the eurocentric story be it sports or lifestye to a poor and defenseless continent.will it empower the people on the ground through job creation through start up or co production of african stories/lifestyle/grassroots sports

  21. Zviko

    It’s exciting to have kwese tv. We are running an installation company in south africa , we do vsat installations for liquid telecom and dstv for multichoice. We wanted to check what installers opportunities with Kwese TV


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